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Google introduces new shopping tools to assist small businesses in expanding their reach

by OnverZe
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Google has released new shopping platform capabilities that make use of generative AI (artificial intelligence) to allow for quick adjustments to product photos and to increase the display of critical shop information in order to attract prospective new consumers. Google retailers in the United States can brand themselves with the “small business” attribute. This feature assists shoppers in identifying tiny, independent stores that resemble mom-and-pop shops.

According to a blog post, stores with this certification will be prominently labeled as “small businesses” on Google Maps, and the things they sell will be classified with a “small business” label in Google Search results.

Google introduces new shopping tools to assist small businesses in expanding their reach

“In the United States, small merchants using Merchant Center or Business Profile, including those using Shopify’s Google and YouTube apps, can add the attribute to their account.” Examine the “business information” tab in Merchant Center, then go to either “details” or “about your business” and turn on the “small business” characteristic. Navigate to the “more” area within “edit profile” in Business Profile. “We’re also collaborating with Etsy to include eligible sellers,” the company noted.

According to the blog post, Google will automatically give the “small business” attribute to some listings based on characteristics such as the business’s website traffic, the number of shop locations, and the quantity of products it offers. If retailers wish, they can remove these qualities using the Merchant Center or Business Profile settings.

The knowledge panel that appears on certain retailer searches, which previously displayed details such as a company’s headquarters location or the number of employees, will now display other useful shopping information, such as current deals, shipping and return policies, customer service information, and ratings and reviews, according to the tech giant.

This month, merchants in various countries, including the United States, the United Kingdom, France, Germany, Italy, Spain, India, and Brazil, will receive these upgrades on both desktop and mobile platforms.

According to the internet giant, its Shopping Graph can analyze more than 35 billion listings supplied from multiple websites, guaranteeing that shoppers have access to the most up-to-date and relevant information regarding seasonal promotions.

In addition, Google has launched Product Studio, an AI-powered tool that was first announced in May. Shopping retailers can use this application to make visual improvements to product photos.

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