Home » PhonePe launches a free app store to compete with Google

PhonePe launches a free app store to compete with Google

by OnverZe

The Walmart-backed fintech PhonePe unveiled the Indus AppStore Developer Platform on Saturday in an effort to attract Android developers in Google’s biggest market. It promised no platform charge and no commission on in-app sales.

The firm with its Bengaluru headquarters, which boasts over 450 million users registered on its self-titled payments app, said that developers may begin registering and uploading their applications on the “made-in-India” app store as of right now. The app store offers a slew of regionally relevant features, including support for third-party payment providers, 12 Indian languages, and a login method based on phone numbers. PhonePe has also worked with phonemakers for distribution.

PhonePe launches a free app store to compete with Google

According to PhonePe, there would be no listing fee for developers for the first year but a “nominal” price after that. In addition, the business would not charge a commission on in-app purchases, in contrast to Google’s takerate of 15% to 30%. In response to complaints from Indian developers who were unsatisfied with Google’s slow replies and U.S. timezone operation hours, PhonePe, which dominates the UPI-based payments industry in India, announced it has established an India-based team to provide assistance to developers.

The debut of PhonePe’s app store is scheduled for April, According to those familiar with the situation, PhonePe has been working on the app store for years and internally views it as a critical strategic step. PhonePe recently funded $850 million, purchased IndusOS in 2021, and then waged a legal struggle to finalise the company acquisition.

The debut of the Indus Appstore Developer Platform coincides with a growing dissatisfaction among Indian businesses and startups with Google, whose Android mobile operating system powers more than 95% of all smartphones in the nation.

However, despite the scale of the industry, Indian app developers have always been compelled to collaborate with just one app store for the purpose of selling their products, according to a statement from Akash Dongre, co-founder and chief product officer of Indus Appstore. (Although Apple is boosting its footprint there, the company still has a small market share there.)

“Indus Appstore hopes to provide app developers with a credible alternative to the Google Playstore — one that is more localised and offers better app discovery and consumer engagement,” the executive continued.

The struggle against what local business owners claim are excessive fees charged by the Google Play Store has been waged before by others besides PhonePe. In recent years, several Indian companies have pleaded with New Delhi for help, and some have staked their future on an arrangement between Paytm and a small app store.

The Walmart-backed startup, which was formerly a part of Flipkart, is hopeful that the Indian watchdog’s campaign to persuade Google to accept third-party app stores and features relevant to local requirements, like real-time analytics, in-depth industry trend insights, and competitor evaluations, will be more successful than previous attempts.

In the last ten years, Google has invested over $10 billion in India, one of its most important international markets, in an effort to locate the next big growth markets outside of the United States. In South Asia, Google has over 700 million internet users, yet the company is increasingly under fire and subject to government regulation.

The corporation was compelled to make a number of modifications to its contracts with phonemakers and other partners after receiving two antitrust fines in India a year ago. The announcement of Google’s compliance comes weeks after the company issued a warning that modifications to its terms of service will increase the cost of handsets in the second-largest smartphone market in the world and encourage the development of unvetted apps that pose risks to personal and governmental security.

The launch of the app store is PhonePe’s most recent effort as it diversifies into a number of different sectors. The $12 billion firm debuted an e-commerce app this year and Share.Market, an app that enables users to establish trading accounts and trade in stocks, mutual funds, and ETFs, last month.

You may also like


Colton Kakar April 27, 2024 - 10:31

Hey! I know this is kinda off topic but I was wondering if you knew where I could find a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having difficulty finding one? Thanks a lot!

The Genius Wave April 30, 2024 - 04:41

Pretty nice post. I simply stumbled upon your weblog and wanted to say that I’ve really loved surfing around your weblog posts. In any case I’ll be subscribing on your rss feed and I am hoping you write once more very soon!

Leanbiome April 30, 2024 - 06:09

We are a group of volunteers and starting a new scheme in our community. Your site offered us with valuable info to work on. You have done an impressive job and our entire community will be grateful to you.

Sugar Defender May 8, 2024 - 03:00

I’m not sure why but this site is loading incredibly slow for me. Is anyone else having this issue or is it a issue on my end? I’ll check back later and see if the problem still exists.

hire a hacker for social media May 8, 2024 - 13:21

What’s Happening i’m new to this, I stumbled upon this I have found It positively helpful and it has aided me out loads. I hope to contribute & aid other users like its helped me. Great job.

hire a hacker reviews May 8, 2024 - 14:38

It’s in point of fact a great and useful piece of information. I’m satisfied that you shared this useful information with us. Please stay us informed like this. Thanks for sharing.

Zen cortex reviews May 9, 2024 - 15:56

wonderful post, very informative. I wonder why the other specialists of this sector don’t notice this. You must continue your writing. I am confident, you’ve a great readers’ base already!

puravive reviews May 11, 2024 - 02:29

Puravive is a natural weight loss supplement and is said to be quite effective in supporting healthy weight loss.

lottery defeater reviews May 11, 2024 - 18:09

What is Lottery Defeater Software? Lottery software is a specialized software designed to predict and facilitate individuals in winning lotteries.

sight care reviews May 13, 2024 - 02:26

Sight care is a vision enhancement aid made of eleven carefully curated science-backed supplements to provide overall vision wellness.

Red boost review May 14, 2024 - 19:32

I precisely wished to say thanks yet again. I’m not certain the things that I might have done in the absence of these tips revealed by you about this area of interest. It was before a frustrating crisis in my opinion, but looking at a skilled tactic you resolved that forced me to weep with happiness. Now i’m grateful for your work and as well , have high hopes you comprehend what a powerful job you are always carrying out training most people through the use of a blog. Most likely you haven’t met any of us.

Sight Care May 14, 2024 - 22:25

Thank you for sharing with us, I conceive this website really stands out : D.

cbd kaufen May 16, 2024 - 06:10

Thank you, I’ve just been searching for information about this subject for a while and yours is the greatest I’ve found out till now. But, what in regards to the conclusion? Are you positive concerning the supply?

cbd vente en ligne May 17, 2024 - 00:24

You can definitely see your enthusiasm in the paintings you write. The sector hopes for even more passionate writers like you who aren’t afraid to say how they believe. Always go after your heart. “He never is alone that is accompanied with noble thoughts.” by Fletcher.

java burn May 17, 2024 - 18:24

so much fantastic information on here, : D.


Leave a Comment