Twitter’s new verification programme is set to return, albeit in a different colour scheme this time. Elon Musk has announced that Twitter will assign different Blue, Grey, and Gold check marks to organisations, governments, and Twitter Blue subscribers on a case-by-case basis. The decision to assign different colours to different accounts was made to address the issue of impersonation that arose following the initial roll out of the verification programme. Several users who purchased the subscription plan impersonated famous people in order to mislead others. Soon after, the feature was removed.
Concerning the return of Twitter’s verification programme, Musk stated that it will begin on Friday next week. He went on to say that the companies will receive a gold check mark, the government will receive a grey check mark, and celebrities will receive a blue check mark or not.
“Sorry for the delay; we hope to launch Verified on Friday of next week. Gold checks are for businesses, grey checks are for the government, and blue checks are for individuals (celebrities or not). All verified accounts will be manually authenticated before the check is activated.” Musk described the process as “painful but necessary.”
When a user inquired whether an individual verified as a public official or a paid subscriber would receive the same blue tick, Musk responded that all verified individuals would receive the same blue tick. “Because the boundary of what constitutes “notable” is otherwise too subjective, all verified individual humans will have the same blue check. Individuals can have a secondary tiny logo showing they belong to an organisation if that organisation verifies them as such.” A more detailed explanation of how Twitter will verify individuals will be provided soon.
You will receive a Blue Tick of verification as a Twitter Blue subscriber, as well as priority in reach and display on Twitter. All of this is only available if you are willing to pay $8 per month.
The initial rollout of Twitter Blue caused a lot of unnecessary drama on the platform. Impersonators impersonated famous people and misled their followers. A Twitter user impersonating basketball player LeBron James demanded a trade from the Los Angeles Lakers, a basketball team. Many users were duped by the tweet because it had a blue tick, as expected. The account was soon suspended. On Twitter, a parody account of Jesus Christ also received a verification badge.