Apple changed its iPhone lineup strategically this year, swapping the mini model for the Plus model in an effort to provide a larger display at a more affordable price. But it appears that the iPhone 14 Plus has failed to draw customers, prompting Apple to rethink how it will treat pro and non-pro iPhones for the iPhone 15.
Apple is considering two options, according to a MacRumors report citing yeux1122, to increase the success of the upcoming Plus model. In the beginning, it is claimed that the company is considering further differentiating between the Pro and non-Pro iPhone models. This might influence consumers looking for a large screen phone but on a budget to pick the iPhone 15 Plus. Recently, this strategy was also recommended by Apple analyst Ming-Chi Kuo.
It’s said that Apple is thinking about lowering the price of the upcoming iPhone 15 Plus. The base 128GB storage model of the iPhone 14 Plus currently costs $999. The cost of the standard iPhone 15 model may decrease if Apple decides to reduce the price of the Plus model.
The starting price for the current iPhone 14 model is $799. At the moment, it is unclear whether Apple will reduce the price of the Plus model for the upcoming model year. The company is presently concentrating on trying to sell the iPhone 14 Plus, which has not been well received by customers around the world.
This year, Apple upgraded the Pro models rather than making many changes to the less expensive iPhone models. The specifications and design of the iPhone 14 and the earlier iPhone 13 models are identical. Even the iPhone 14 has the same A15 Bionic processor as the iPhone 13, but the iPhone 14 Pro models have the more recent A16 Bionic processor.
The iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Plus are the four new iPhone 15 series models that are anticipated to be released by Apple in 2023. A cheaper iPhone model, like the iPhone SE 3’s replacement, is not anticipated to be released that year.
The upcoming A17 Bionic chip is anticipated to power the iPhone 15 series phones and bring enhanced camera and battery performance. Additionally, it is rumoured that the Dynamic Island design, which is currently only available on the iPhone 14 Pro models, will be present on all iPhone 15 models.