Home » The Coinbase Deal Demonstrates Google Is Interested in Crypto

The Coinbase Deal Demonstrates Google Is Interested in Crypto

by OnverZe
47 comments

A collaboration between crypto and tech giant has been hailed as validation for blockchain. In reality, Google is seeking new clients.

Google and Coinbase issued a joint press release titled “Google Cloud and Coinbase Launch New Strategic Partnership to Drive Web3 Innovation” a few weeks ago. Google Cloud launched its Ethereum blockchain node engine a few days later.

This comes months after Google’s cloud computing division established a digital assets team. In a Bloomberg article, the hiring of former PayPal executive Arnold Goldberg to lead Google’s payments division in January was described as “a broader strategy to team up with a broader range of financial services, including cryptocurrencies,” which was echoed in a lot of crypto press, including here.

Google appears to be becoming more aggressive in its approach to cryptocurrency. However, some see this as a clear indication that Google isn’t betting the farm on Web3 the way Meta has, but rather treating crypto as a customer for its services.

“This partnership has impacted several Coinbase businesses, including Exchange, Commerce, Cloud Nodes, and Prime,” Oppenheimer analyst Owen Lau wrote on Oct. 11. “On the Exchange side, Coinbase acts as a consumer of Google Cloud technology, whereas on the Commerce, Cloud Nodes, and Prime sides, Coinbase acts as a technology provider to Google’s customers.”

 Richard Widmann, Google Cloud’s head of strategy for digital assets, said, “Google Cloud’s partnership with Coinbase is a continuation of our deepening engagement with the Web3 ecosystem.” “We see today’s evolution of blockchain technology and decentralized networks as analogous to the rise of open source and the internet ten to fifteen years ago.”

He went on to say that the collaboration with Coinbase “builds on our deep history working on open-source projects,” and that as cryptocurrency becomes “more mainstream,” companies will require “scalable, secure, and sustainable infrastructure.”

To be sure, seeing a major brand adopt cryptocurrency in some way excites retail investors and crypto enthusiasts. And when one of those companies happens to be the fourth-most valuable by market cap on the planet, it’s easy for crypto’s cheerleaders to believe a seismic shift is taking place.

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